The Lean Approach to Digital Transformation : From Customer to Code and From Code to Customer

Companies are wonderful magnifying glasses of the trends shaping our society. As the first place where adult individuals “make society” and as an integral part of our territories, from international megalopolises to local provinces, they are the natural vessel for the technological, sociological, and economic transformations at play. Our doubts, anxieties, challenges, passions, and paradoxes run through them: to observe companies changing is to observe the world around us, in all its complexity. Trying to understand what is happening is trying to move from spectator to actor of these transformations, as an employee, manager, or company director, of course, but also as a citizen, as a human being. This book is essentially about our world’s transformations: thorough and comprehensive, it is an essential read for the curious and courageous who wish to grasp the intrinsic complexity of today’s buzzwords. As Michel Serres said: “We are experiencing a bankruptcy of thought that prevents us from understanding and qualifying the transitions of the world that is ours”. For it is not a question of collectively discharging ourselves from this complexity onto omniscient and omnipotent leaders, but rather that each and every one of us realizes the extent of the responsibility that falls upon us, in times of global transformation. This book has the ambition to pave the way to do so. Enjoy your reading! 

Emmanuelle Duez, Founder, The Boson Project